♪ Four, three, two, onePeter “Melody” Schilling
Earth below us
Switching up, switching up home ♪
I switched things up a bit for my last mashup and did Logo Switch Up! Details for this assignment are as follows:
“Use one brand’s advertisement for another brand by replacing the logo of one brand with the logo of another. Be creative and try to pick similar logos that could look correct in the advertisement if we did not already have the brand awareness!”
I chose this assignment because I thought it would be interesting to see if I could mash an 80’s logo with a modern one. The well-known 80’s MTV logo came to mind, so I started looking at other TV channel logos to find one to match. The 80’s MTV logo was very bright and bold with their colors, so I narrowed my focus on logos that were playful and would look good if swapped with MTV. The Bravo logo with the bright blue letters caught my eye, so I brought that in to Photoshop along with an image that is associated with MTV- the astronaut with an MTV flag.
First, I painted over the ‘M’ in MTV with the same color purple that was on the flag. I cut out the ‘TV’ and pasted it on a separate layer. I placed my Bravo logo underneath the ‘TV,’ rotated the logo, and got the placement just right. I then re-colored the ‘TV’ with a brighter shade of the teal color it had, since my image was pixel-y. I also touched up the image in areas where it was especially pixelated by using the stamp tool. I then added noise and a little bit of blur to my logos so that they weren’t so out-of-place.
I also wanted to add a mashup of slogans to my image, so I brought in an image of an MTV poster that had these label-maker looking tags. I erased everything except for the rectangular shapes and searched online for a label-maker font. I found ‘Impact Label Reversed’ and made some text layers. I rotated my text and played with spacing to get the desired label-maker look.
The final result of MTV mashed with Bravo:
Both Bravo and MTV have colorful logos, so the swap looks pretty natural to me. I even think that the slogan works because it’s simple enough that it doesn’t feel out-of-character (Bravo’s slogan is ‘Watch What Happens’). Maybe there should be a ‘Bravo TV’ as a subset of Bravo. They’re a quirky channel and I could see them playing some MTV videos!